To build an offer you need to start with the result you want.
If you’re presenting in front of a room, you’ll get the feel of who is there and create your offer around who they are and what you think they are ready for. You want to make sure that this aligns with the results you want to give them.
Personally, I look for people who are ready to scale their businesses, who are ready to invest in themselves and fill in a form at the end of the day that says “I’m ready”.
That’s the result I want.
So design your talks with the end result first, and then the content is birthed from there. This is better than delivering generic content that may not apply to the audience you have at any particular event.
Take care,
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