Objections are typically happening for 1 of 3 reasons…
They don’t believe they can do it
They don’t trust you
They don’t think you’ll be there if it gets hard
The best way to handle objections is
to not have them in the first place.
The way you do this is by identifying the client’s 3 core concerns
and telling stories about how other people have solved them.
These stories must resemble the client that you’re talking to.
In other words…
They identify themselves in your story.
These stories should be told early in the sales process.
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