DeBeers, a renowned jewelry brand coined the term “Diamonds are forever” in a massively popular marketing campaign. Known for its clarity, brilliance and enduring quality, diamonds are revered for its rarity and beauty. Considered as one of the rarest of all precious gems in the world, diamonds are a subject of a documentary by writer Edward Epstein.
Edward Epstein disproves this belief by providing conclusive evidence that he gathered when he performed an investigation of the diamond industry. The film claims that the scarcity of diamonds is only a myth strategically spread by the Oppenheimers from South Africa in order to control the diamond market.