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Killing Us Softly 3: Advertising’s Image of Women

For decades, how we perceive the world to be is largely influenced by what we see on TV, print and in media. Advertising, in various forms, molds how we regard all things, including the image of women. The media, particularly in the fashion and beauty industry, women are taught how a woman should look, how she should act and what perfect beauty is ought to be.

Killing Us Softly 3: Advertising’s Image Of Women is a 1999 documentary that takes apart the how women are depicted in print and television advertisements, uncovering the destructive gender stereotypes in advertising. Jean Kilbourne analyzes the link between advertising and the broader issues of sexism and gender violence in modern society.

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