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Consuming Kids: The Commercialization of Childhood (2008)

Consuming Kids: The Commercialization Of Childhood is a 2008 documentary that underscores the practices of multi-billion dollar marketing machines that exposes kids to violence through video games, phony educational products and encourages the unhealthy consumption of junk foods.

The film, which was directed by Adriana Barbaro and Jeremy Earp, features ruminations from health care professionals, children advocates as well as industry insiders who aim to destroy the vicious cycle of misleading marketing among kids. Consuming Kids: The Commercialization Of Childhood also illustrates how children uses advances in psychology, anthropology, and neuroscience convert American children into profitable consumers. The film exposes the dirty tricks that marketing machines utilize in order to wholesale the commercialization of childhood and raise questions about ethics of marketing targeted among children.

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