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No Logo: Brands, Globalization & Resistance

When it comes to marketing, a logo can either make or break a brand. From the clothes we wear to major airlines, the logo truly helps the public associate with a certain brand. As such, developing a logo for a specific brand is not as simple as it might seem. We live in society where the logos are just as flashy as the goods. However, one activist is trying to put a stop to the growing culture of being brand obsessed.

Canadian journalist and activist, Naomi Klein authored the bestselling book titled, No Logo. The book delves on to the increasing backlash against the cultural and economical reach of multinational organizations. Klein features some of the most revered clothing brands in the world, arguing that these days, the companies are not focused mainly to deliver quality goods but to create a brand-obsessed society.

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