Design The New Business is a documentary film directed by Erik Roscam Abbing which attempts to prove how business and design can be considered as a joint goal. People have been continually debating about this matter for years. But now, we can finally put this argument to rest.
This film is conducts a full-scale investigation on how people from both the business and designing world attempt to work hand in hand in creating new and innovative ways to put an end to the many problems that are being encountered by various businesses. We get to see and examine this rare event wherein both teams join forces and come up with an international set of design business solutions.
With exclusive access to rare footage of insightful discussions and case studies, we all get to witness history in the making.